Grackle - Grace Booth
Grace Booth, known online as Grackle; has built a deeply loyal and highly engaged audience across her social media platforms: Instagram, TikTok, and YouTube. Her community consistently connects with her warm, down to earth presence and her signature mission of finding the joy in the everyday
Some of her most successful content includes her themed bath time posts, creative baking hacks and product discoveries, and her well loved 7 day/ 24 hour food challenge series on YouTube. Grackle’s content spans a wide range of lifestyle topics, with a particular focus on food challenges, fast food reviews, travel, and day in the life vlogs, all formats that naturally lend themselves to organic, story driven branded partnerships. Grackle also shares heart warming family content featuring her father and also one year old son which has become a favourite among viewers who love her authenticity and openness as she journeys through motherhood.
Before her career online, Grackle worked as a fashion model, walking runways for designers such as JW Anderson and appearing in leading publications including Vogue and Dazed. She later stepped away from modeling to pursue her love of baking, earning a BSc in Baking Technology Management from The National Bakery School, that helps to inform many of her food focused videos.
Grackle launched her YouTube channel in 2011, Since then, she has cultivated a highly engaged following across two channels: her main channel, which centres on food and lifestyle, and her secondary channel, Extra Grack, where she shares more personal, behind the scenes vlogs. Her warm humour, curiosity, and approachable creativity continue to define her as one of the UK’s most relatable and reliable lifestyle creators, collaborating with brands such as Waitrose, META, Lush and YouTube
