Heather Bowling
Heather is an unapologetic, bold female figure for the teenage and tween girls of gen z. Acclaimed for her trend setting and style influence she has created a loyal and dedicated fan base. Her niche ‘girlboss’ energy and confidence is what distinguishes her from other influencers. She has created a ‘hev- energy’ environment where teen girls have created Spotify playlists in her name, replicated her pose in their TikTok’s and even associated other creators on the app to being ‘hev-coded’. Her niche is Heather Bowling! Plus, as a University student she additionally creates relatable student content broadening her audience and giving advice to future/ current University students.
Her influence particularly extends to the fashion and beauty community as her dedicated fan base trust her style and judgement! She created her own lash serum brand Lash CEO, which has sold out at every drop and created a super high demand for; she is renowned and loved for her long lashes! She has also worked and developed a long term relationship with Y2K style brand Edikted as well other fashion brands such as Monki, Weekday and EGO to name a few.
Heather is passionate about the feminist discourse, wanting to preach to young girls the importance of being bold, sticking up for yourself, not caring what others think and being unapologetically yourself. From advocating for pro-life societies to be banished at her University, to doing News interviews Heather is eager to make a change for her peers and is praised by her audience for using her platform for such issues.
