Insanity has been named Agency of the Year at the prestigious Edinburgh TV Awards 2025.

From starting life as a small talent management company in 1997, Insanity has grown into a multi-faceted entertainment business representing over 250 clients across television, music, digital, podcasting, brand partnerships, and content creation. Today, we are proud to be recognised by the industry for our contribution to shaping the future of entertainment and supporting some of the UK’s most exciting and diverse voices.

This award celebrates the hard work of our 64-strong team, who live and breathe our people-first philosophy every day. It’s also a testament to the incredible talent we represent – from household names and rising stars to creators breaking new ground in digital storytelling. Without their trust and partnership, this recognition wouldn’t have been possible.

Founder & CEO Andy Varley said:

“Winning Agency of the Year at the Edinburgh TV Awards is an incredible honour. When I started Insanity 28 years ago, I could never have imagined building a business that works with such extraordinary talent and partners. This award is a reflection of the passion, creativity, and relentless hard work of our team and the trust our clients place in us every day. We are excited to continue pushing boundaries and shaping the future of talent and entertainment.”

This recognition cements Insanity’s position as a leading force in entertainment and influencer marketing, reaffirming our mission to build meaningful careers and deliver impact-driven content in partnership with the world’s most exciting talent and brands.