Insanity increases talent represention roster, with the hiring of Emily Gray and Rosie Luff from Komodo.
Andy Varley, Founder & CEO of Insanity, has appointed Emily Gray and Rosie Luff as Talent Manager’s within the Entertainment team.
Both Emily and Rosie join from Komodo. Emily started her career in talent management in 2018, as personal assistant to TALA founder, Grace Beverley. Since then she has worked at Free Focus before spending almost 3 years working at Komodo. Rosie also commenced her career in influencer marketing in 2018, at summer. before moving into parent company b. the communications agency. Most recently she has spent over 4 years working at Komodo.
Emily and Rosie join with long standing clients including ItalianBach, Marvin Brooks, Hari Beavis, Georgina Lennon, Puwtok and Aimee Rose.
Isaac Smith, aka ItalianBach, is a breakout comedy star whose razor-sharp skits and relatable humour have racked up over 4.2 million followers and a 32% engagement rate across TikTok, Instagram, and YouTube. His viral content has led to standout collaborations with major names like Red Bull, Prime Video, Quadrant, and The Sidemen.
Marvin Brooks, a UK lifestyle creator and former Royal Navy Officer, captivates over 1 million followers with his signature blend of wellness, style, and motivation. Known for his polished content and plant-powered approach, Marvin has become a go-to collaborator for top brands including BMW, Dyson, Nespresso, and Meta, seamlessly fusing fitness, fashion, and inspiration into one standout personal brand.
Insanity has enjoyed a particularly exciting year having recently announced its certification as a B Corp – leading the way for UK talent management, production and record labels, having made a legal commitment to use business as a force for good.
Insanity’s clients have also continued to dominate the entertainment industry over the past 12 months, with the likes of Maya Jama, Roman Kemp, Jordan North and Sam Thompson making an impact in the world of television and radio. He Said, She Said and FFS! My Dad is Martin Kemp have topped the podcast charts, Louise Thompson became a No1 Sunday Times Best Selling Author and Tom Grennan and Bradley Simpson have made serious strides in the music industry.
Andy Varley, Founder & CEO, Insanity says: “I’m absolutely thrilled to welcome Emily and Rosie to the Insanity family. Their passion, energy and unwavering commitment to championing their clients is genuinely inspiring, and their collaborative spirit perfectly aligns with our company culture. They both bring a fresh perspective and a dynamic approach to talent management that will no doubt elevate what we do across the board.”
“This is a hugely exciting time for Insanity as we continue to evolve and expand in an entertainment landscape that’s driven by social media, streaming, and digital-first content. Emily and Rosie’s arrival underpins our commitment to growth, not just for this year, but for the long-term future of the business. As the boundaries between platforms blur and global audiences grow more connected than ever, our mission remains clear: to represent the very best talent and empower them to thrive across every area.”
“Insanity has always been about bold moves, big ideas, and building a team that shares a vision for where the industry is headed. With Emily and Rosie on board, we’re doubling down on our ambition to be the most forward-thinking, purpose-driven talent company in the UK and beyond.”
Emily Gray says: "Insanity's commitment to purpose-driven Talent Management has been a huge inspiration throughout my career so far. I'm excited to contribute to their vision and help drive meaningful impact throughout the industry."
Rosie Luff says: "I’m excited to begin this new chapter in my career with Insanity, a leading force within the talent space. It's an incredible opportunity to grow, collaborate with the best, and be part of a team that's truly passionate about nurturing talent and pushing boundaries.”
About Insanity:Founded in 1997, Insanity, a certified B Corp, is an independently owned group of entertainment companies.
In talent management, Insanity exclusively represent talent across all areas of entertainment, which includes some of the biggest names in TV, SVoD, Radio, Advertising and Music, such as: Maya Jama, Roman Kemp, Vick Hope, Jordan North, Jo Whiley, Mollie King and Sam Thompson.
It runs a major record label in partnership with Sony Music UK, representing a boutique roster of chart-topping recording artists, including Tom Grennan, Joy Crookes, Bradley Simpson, Lost Frequencies and Purple Disco Machine.
Insanity Studios develops and produces content with the potential to be exploited across multiple platforms. Its credits include Staying Relevant with Pete Wicks and Sam Thompson, FFS! My Dad is Martin Kemp starring Roman Kemp and his father and The Doctor Will Hear You Now with Dr Zoe.
www.insanity.com | www.instagram.com/insanity